“Frozen foods are deep frozen foods that can be stored for an extended period of time and can be used after a long time. Ready-made frozen food sector has especially been growing in Europe and become the leader product segment of the global market. One can claim that hygiene and time saving advantages of ready-made frozen food products made it so popular to grow rapidly. As women are steadily gaining more share of the total workforce, the sector will continue to grow in coming years. The global frozen food market is expected to reach 306 billion USD by 2020.”
Extended working hours, traffic problem in big cities, workload and stress all have an absorbing effect of our time and energies which leaves us little time and opportunity to keep the control over our lives. This phenomenon pushes many people to seek alternative, fast and easy solutions for saving their precious time. The disruptive technology and changes in the global economy also affect dietary and consumption habits of modern day humans. Modern people tend to pick up fast and practical way of feeding themselves. Food production also follows this trend.
One popular solution is freezing food products. Preserving food by freezing method is an easy way to keep natural features of the food as they are fresh as before. As women are steadily gaining more share of the total workforce and life style of families and individuals reshape, the demand for frozen food continues to increase. Although there are a number of methods to produce ready-made foods, consumers mainly prefer frozen products. As cooking or preparing those products is very easy and they contain no additives, they become more attractive for people. It is impossible for microorganisms to grow within deep frozen food. Because the temperature is decreased to freezing levels, sometimes down to minus 40 Celsius degrees. So there is no need to add any preservatives against spoilage.
Moreover, when food products are processed with freezing method, they are transformed to products that can be prepared easily and that have extended shelf lives with certain standards. On the other hand, a number of additives should be added to make other products to have extended shelf lives. oday, frozen food products not only make daily life at home easier but they are also widely preferred in service industry stakeholders like hotels and restaurants thanks to extended shelf life and practical usage of those particular kind of products.
The frozen food sector has been growing rapidly in Turkey and most of frozen food producers have the same technical standards that their Western peers have.
As frozen foods are used as needed, it is a great way to prevent against food waste. It is beneficial for saving money as well as preserving the nature. Frozen foods have to be thawed completely before cooking. Frozen flour products should be planned to be thawed slowly inside refrigerator. The ideal way is to thaw them in the lower compartment of the refrigerator. The aim is to heat the product enough to kill harmful bacteria.
Market analysis show that there is a great potential for frozen food in Northern America, Asia-Pacific, Latin America-Middle East-Africa. Northern America and Europe are already developed markets for frozen food, while developing regions like Asia-Pacific, Latin America-Middle East-Africa have rapidly growing frozen food markets.
EUROPE DOMINATES THE MARKET
It is impossible for microorganisms to grow within frozen food. This kind of food also does not need preservatives and their popularity increases day by day. The region of Europe directs the global flour product market. It’s expected that frozen flour product market will grow by 7.5% CAGR between 2018 and 2020 in Europe.
Frozen flour products for breakfast have an important share. In addition to this, gluten free frozen baked products also contributes to the growth of this segment. One can find bread, pizza, cakes and others (waffle, biscuits, cookies, simit and donut) as frozen flour products. They are distributed via markets, hypermarkets & supermarkets, artisan bakeries, catering and industrial food producers and fast food restaurants. Germany, United Kingdom, France, Spain and Italy are the main markets.
NORTHERN AMERICA MARKET WILL GROW BY 8.3 PERCENT
It’s expected that frozen flour product market will grow by 8.3% CAGR between 2018 and 2020 in Northern America. Healthy product offerings enable special frozen baked product market to grow. Bakeries offer gluten-free, milk-free, peanut-free or soya-free baked products for consumers that are sensitive to their health. Consumers prefer frozen baked products because freezing prevents molds, yeast and bacteria to grow inside those products. Northern America is divided into 4 sub-markets, namely the United States, Canada, Mexico and other countries.
The Latin America-Middle East-Africa (LAMEA) market, will be the fastest growing frozen flour products market in the world. According to expectations, LAMEA market will grow by 10.2% CAGF between 2018 and 2024. This growth is especially tied to changing lifestyles of consumers in developing countries. Per capita income also triggers economic growth and this trend also affects frozen bakery products sector in LAMEA markets. The largest sub-markets in LAMEA are Brazil, Argentina, United Arab Emirates, Saudi Arabia, South Africa, and Nigeria.