SIAL Middle East 2018 is gearing towards to welcome 1,000+ exhibitors, 20,000+ visitors and up to 500 fully hosted VIP buyers. The event, which runs from 10 – 12 December at the Abu Dhabi National Exhibition Centre, is held under the patronage of H.H. UAE Deputy Prime Minister Sheikh Mansour Bin Zayed Al Nahyan.
The event this year will feature innovative food, beverage and hospitality products from categories including grocery products, confectionery, biscuits and pastry, non-alcoholic beverages, fruits and vegetables, dried fruits, dairy products, eggs, delicatessen, ready meals and fish. More than 65% of the exhibitors at the event this year will be new to the region, which opens up opportunities for buyers and trade visitors representing dealers/distributors, HORECA/foodservice, retail and airline catering sectors.
The 3-day show will also host several activities including the region’s largest culinary competition La Cuisine, Young Chefs Challenge and SIAL Innovation, which showcases the best of F&B innovation during the year. In addition, exhibitors are able to meet pre-selected fully hosted VIP buyers in dedicated speed networking sessions based on a product category. Running for 36 years, The Mercurys is the most prestigious award in travel catering, worldwide and ensures region’s largest gathering of airline catering professionals. As one of the key food and beverage buyers, more than 40 regional and international airlines and airline catering companies attend SIAL Middle East every year.