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AMF and Tromp Group Integrate to Unify Global Strategy

AMF and Tromp Group are integrating for unifying their global strategy. It was stated that the merger would respond faster to the needs of the customers of the bakery products worldwide.

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AMF Bakery Systems announced a plan to integrate Tromp Group, parent brand for Tromp Sheeting and Depositing Systems and Den Boer Baking Systems, under AMF to better serve commercial and retail bakers around the world. Effective immediately, the businesses will begin operating as AMF Tromp and AMF Den Boer with all operations continued in The Netherlands.
“This is the progression of the strategic alliance that began six years ago under the Markel Food Group. As we fold Europe’s best sheeting, depositing, baking, and handling technology into the world’s strongest bakery equipment supplier, we aim to put AMF Tromp and AMF Den Boer in the best position for the future: technologically, culturally – as well as structurally,” said Ken Newsome, CEO of Markel Food Group.
“The addition of the AMF Tromp and AMF Den Boer teams and technologies to AMF’s existing capabilities will protect the synergies that we’ve already established as partners under the Markel Food Group while leveraging the global support and service the AMF brand was built on,” mentioned Jason Ward, President of AMF Bakery Systems. “With this improved alignment, our sales and engineering teams are better equipped to present the most optimal processing solutions while more effectively supporting our bakery customers’ ever-expanding product needs from soft bread, buns, and rolls to artisan breads and a variety of specialty baked products including pizza and flatbreads, pastry and croissants, and cakes and pies.”

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