Kerevitaş – the leading company in Turkey’s frozen food – now has Turquality’s backing with SuperFresh brand. With the Turquality program, the company wants to carry the recognition of SuperFresh to abroad. We export SuperFresh brand products to twenty-nine countries in four continents. We aim to increase our company’s target with the help of Turquality program.
Kerevitaş, General Manager
SuperFresh – the leading brand in frozen food of Kerevitaş, a part of Yıldız Holding, is qualified to gain the support of Turquality program initiated by Ministry of Treasury and Finance “to support Turkish companies’ effort to brand in abroad.” Thanks to this support, SuperFresh wants to carry its leader position in Turkey to the global markets.
As of 2017, SuperFresh has fifty-six percent of the frozen food market of Turkey and ninety-seven percent brand recognition with its products that are more than four hundred. Our aim with Turquality program is to carry and spread the company’s recognition in abroad. As of 2017, the company’s growth rate in export reached to eighty-four percent. We export SuperFresh-branded products to twenty-nine countries in four continents. We make no sacrifice in the quality of our products – more than four hundred – that we provide Turkish and foreign customers.
COMPETITIVE CAPACITY TO GROW
Today, SuperFresh has the widest range of products from bakery products to vegetables, meat and seafood. We export our products in all categories and mainly agricultural products. We are the leader in retail export in the category of canned tuna and in the frozen food category. While we develop the sector with our research and development center and innovation efforts, we contributed to the growth of the market with regular and effective investment in customer’s side. We will continue our efforts with the aim of contributing to both our brand and our sector. With the support of the Turquality program, we will aim for the sky and move our leadership in Turkey to abroad. We will have another Turkish brand among the bigger players in the global market for competition. We will increase our export volume.
Listed in the Borsa Istanbul as the second biggest food company and had the leadership position in margarine market along with frozen products, SuperFresh – under Kerevitaş umbrella – had the leadership position since it entered into the market since 1990s. With its innovative approach, its emphasis on quality and hygiene, SuperFresh introduced many product including frozen vegetable, pizza, mille-feuille, and canned corn that are part of wide range products, which are more than four hundred.