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Fairs are essential parts of marketing efforts in many type businesses ranging from multinational companies to small family businesses. Companies use these fairs as an opportunity to meet existing and potential companies for face-to-face meetings while developing new businesses. Particularly fairs aiming at food sectors host many innovations and visual feast. Paul Woodward, the General Manager of the Global Association …

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IDMA to be held in South America, Africa and Asia following Istanbul


IDMA, one of the world’s largest meeting point of milling machines, cereals and pulses processing industry, is opening up to the world from Turkey, the motherland of wheat. Parantez Group, gathering the sector under its umbrella for the eighth time in Istanbul, decided to organize IDMA in South America, Africa, and Asia following the demands of organizing the fair also …

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Our target is to capture 80 percent of baked goods sector in Turkey


Hüseyin Gürler, Altuntop, Turkey Sales Manager: “As Altuntop Bakery Machines, we are very strong and assertive in Europe. We strive to have a similar success in other countries. Our target is to capture 80 percent of the baked goods sector in Turkey and to bring brand recognition to the top level and to be among the top five-ten companies that do …

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Interest in fairs reached the highest level of the last five years


Further turnover increases expected for 2019 in all four regions of the world, despide significant geographical differences. Ever more companies look to take their business into new countries and regions, including a majority of European players.  The exhibition industry appears to be aware of the need to develop the “entertainment” component of exhibitions for the younger attendees, with differing regional …

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“Frozen foods are deep frozen foods that can be stored for an extended period of time and can be used after a long time. Ready-made frozen food sector has especially been growing in Europe and become the leader product segment of  the global market. One can claim that hygiene and time saving advantages of ready-made frozen food products made it …

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SuperFresh to grow in the global market with Turquality support


Kerevitaş – the leading company in Turkey’s frozen food – now has Turquality’s backing with SuperFresh brand. With the Turquality program, the company wants to carry the recognition of SuperFresh to abroad. We export SuperFresh brand products to twenty-nine countries in four continents. We aim to increase our company’s target with the help of Turquality program. Zeynep Dilmen Kerevitaş, General …

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Clear opportunities for frozen dough cookies


“The TruClean™ Frozen Dough Wirecut produces the full range of cookies – bite size to gourmet, from 46 to 121mm. It handles most types of soft dough, including sticky or chunky dough. It can incorporate large inclusions and toppings for gourmet varieties. Outputs extend from 225 to 4,500kg/hr, and machines range from 400mm wide units for the craft sector to …

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New sealing technology for the Flowmodul


“The Flowmodul packages products into flowpacks with unbeatable efficiency, providing high flexibility and quality control while saving space. This innovation has enabled us to fully integrate the flow-wrapping process into our modular machine concept as well. With the Flowmodul, small batch sizes, short product lifecycles and high-level product diversity can be handled more efficiently than ever before. This is what …

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“Turkish Cuisine globalizes with frozen products”


“However, if there were supermarkets only offering frozen products, there will be competition, and the domestic market will revive, and the export will increase. Any company will be able to present their products easily and increase their sales, and so Turkish economy will win in the end. Any company’s quality will become visible, and the frozen market will get enlarged. …

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R&D IN Bakery, Pasta and Biscuit Industries


Industry 4.0 such as artificial intelligence, cloud, algorithms, robots used in production and machines communicating among themselves has become a must for every kind of production. This technology is indispensable for the bakery, biscuit and pasta sector. There are successful examples of the applications in biscuit, pasta, and bakery sectors in many developed countries; however, we have a chance to …

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